GoOpti has successfully applied to SME-2 call by the EU Framework Programme for Research and Innovation, Horizon 2020. Horizon 2020 is the financial instrument of the European Commission that runs from 2014 to 2020, and its new Framework Programme for Research and Innovation is a part of the drive to create new growth and jobs in Europe. Our proposal entitled "GoOpti – Profitable, Smart and Professional DRT over Long Distances" that previously won two Seal of Excellence awards, was selected for funding in July 2016.
The huge expansion of air travel induced by deregulation of the EU commercial air market has brought important benefits, but only to some Europeans. Citizens from over 500 peripheral areas do not have easy access to major airports, as it is extremely hard to build viable transportation businesses on these long-distance routes. GoOpti acted upon this opportunity, bootstrapped the first profitable demand responsive transportation (DRT) over long distances and disrupted the market with two innovations: dynamic pricing and guaranteeing rides to professional drivers.
GoOpti’s ambition is to build a global long-distance DRT involving the development of a multi-local digital marketplace in seven most promising EU countries. This is extremely challenging due to the fragmented and diverse social, political and regulatory environments. The project focuses on taming the increased complexity by adding sourcing markets and on validating the innovative business model by demonstrating it on remote regions. We will build a scalable strategy, backed up with a data-driven smart DRT. In addition, the project provides a major step towards the Single European Transport Area, increases mobility, connectivity of people and places, sustainability of transport and the environment.
* This project is has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 726547.